What we offer roasters
Free
to list your coffees while we are starting out
0%
commission on anything you sell
100%
of the sale stays in your own shop
How it works
A spreadsheet, a CSV, or simply a link to your shop. Nothing to retype, no admin panel to fill in — the import is our side of the work.
Origin, process, roast level, notes and brew method, described the same way for every roaster. That is what lets somebody searching for “Ethiopian natural for V60” find your lot at all.
Basket, payment, shipping and the customer all stay on your side. We hand over the traffic; we do not take it over.
What you get
Every origin, process and brew method is its own page that can rank. Somebody types “Ethiopian natural coffee” and finds your lot rather than a supermarket shelf.
When somebody describes what they feel like drinking in their own words, we match coffees from the catalogue and show the reason. A well-described coffee from a small roaster beats a large budget here.
No sales intermediation, no basket of ours, no cut of the order. Your prices, your brand, your relationship with the customer.
How many people looked at your coffee, how many clicked “Buy”, what they searched for on the way and which filters they used. Once a month, in one email.
Who roasts, where, since when, and why this way. People buying specialty choose the roaster as often as they choose the lot.
Written reviews are moderated before they appear. We do not delete inconvenient ratings — but we do not let a competitor write them for you either.
Money
While we are starting out, listing your coffees and your roaster profile costs nothing. If that ever changes, you will hear it from us before you see it on an invoice.
You can buy a place in the “Featured” row on the home page. It is always marked as sponsored, and it never changes the order of the catalogue or anybody’s rating — a ranking that cannot be trusted is not worth selling.
We do not see your orders and we do not want to. In time we would like to settle on affiliate terms — for a click that turned into a purchase — and that will be a separate agreement you can decline.
Where we are today
The catalogue you are looking at runs on demonstration data: invented roasters, invented coffees. We are putting together the first ten real partners, and we would rather say that openly than show you a chart we do not have.
In exchange, the first roasters get what will not be on offer later: a real say in how this catalogue describes coffee, and a place in it before it gets crowded.
What we need
Signed permission to list your products and imagery. We publish nobody without it — someone else’s photos and copy without permission is a legal problem, not a growth tactic.
Names, prices, origin, process, notes and product shots. If something is missing we will manage — an absent photograph becomes a designed placeholder, not an empty rectangle.
One person who tells us when a lot runs out or a price changes. A card showing stale availability hurts you more than it hurts us.
Questions
Yes. Most roasters start with two or three lots to see how it goes. The catalogue asks for neither exclusivity nor completeness.
One email and your coffees come down. No notice period, no retention conversation.
Ratings come from people who drink the coffee, and we do not remove them on request. Every written review is moderated, though, and each coffee shows how many people rated it — one bad opinion does not decide an average.
We do not sell coffee. No roastery of our own, no private label, no basket. The day we start selling is the day we stop being a catalogue anybody trusts.
Tell us who you are and what you roast. We reply within two working days with a concrete list of what we need — no forty-slide deck involved.